Analytics & Measurement
Get insight into customer behavior and measure marketing performance. Data-driven decisions lead to better results.
Features
What's Included
Google Analytics setup
Conversion tracking
Dashboards and reports
User behavior analysis
A/B testing
ROI analysis
Why Measurement Matters
You can't improve what you don't measure. Measurement gives you insight into what works and what doesn't, allowing you to make better decisions about where to invest your resources.
At Optima, we believe in data-driven marketing. We set up measurement that gives you a clear picture of performance and help you understand what the data tells you.
Google Analytics 4 Experts
We are certified Google Analytics experts with extensive GA4 experience. We can help you migrate to GA4 or improve your current setup.
Our dashboards give you real-time overview of your most important metrics in one place. You can monitor performance in real-time and react quickly if something goes wrong.
Our Process
How We Work
Analytics Audit
We review current tracking and identify gaps.
Setup
We set up proper tracking and conversions.
Dashboards
We create clear dashboards for performance metrics.
Insights
We analyze data and provide actionable recommendations.
Want to know more?
Don't hesitate to get in touch if you're interested in working with us.